Your website is looking perfect and now you want it to earn its keep… but how can you widen your site’s reach and ensure it’s capturing the interest of your target market and converting leads into opportunities? 
 
Digital marketing is still at the core of being found online – below, we explore a few key tips we feel you should know in order to drive traffic to your website and see a return on your investment. 

Content is King 

Content is still at the core of marketing initiatives. Not all content takes the shape of a blog or written articles - it can be digital media, sound bites, images, etc. Content is your hook when looking to capture the attention of your audience and should always offer value and build confidence in your brand. 
 
In short, valuable content should increase the visibility of your website by providing useful information and encouraging visitors to share your site far and wide. 
 

Power of Social Media 

Social media is a brilliant way to engage with your target market. Connect with your audience in a friendly and enriching way, be open, and pay attention to their feedback - these simple steps will lead to more sales. 
 
Below are a few key tips we recommend in order to do this successfully: 
 
Optimise your profile – Make sure your website is linked to on your social profiles and your landing page grabs attention. Don’t forget your goal is to increase traffic! 
Tease exclusive content – Make your voice heard and make sure it adds value as discussed in the point above. 
Engage with your followers directly – Don’t automate replies and certainly don’t ignore any comments and engagement with your brand. 
Connect with influencers – Influencer marketing is extremely powerful. Influencers have a strong following and have the ability to spread your message with a wider audience. However, make sure the influencer you identify marries with that of your target market and image. 
Special deals – Social media is a great way to promote deals and offerings and in turn drive new people to your website. However, ensure your landing page associated to this promotion is engaging and strong to ensure lead conversion. 
 

Leverage Email Marketing 

Social media won’t do everything for you. Offer newsletter subscriptions to website visitors who want to stay informed about updates, sales, special offers or discounts. This will provide you with the opportunity to engage directly with your audience going forwards and communicate with your customers directly. 
 

Google My Business 

Google My Business allows organisations to be more discoverable. By registering your company with Google, you can improve your rankings in local searches, keep your customers updated with opening hours, share images, link your website and your YouTube channel (if relevant) and manage reviews. This is really easy to do and a very powerful tool when getting yourself recognised with your local market. 
 

Getting your website created 

Getting a website created is a great start to improving your online presence, but it doesn’t stop there. Make sure your marketing techniques are working cohesively as part of a strategy, and you will see the rewards in driving traffic to your website. 
 
Need help getting started with an online presence for your business? Here at it’seeze Web Design Scarborough, we specialise in creating results-focused, secure, and affordable websites for businesses of all shapes and sizes throughout North Yorkshire. We provide a friendly, local service – and ongoing support is included with every website, to really help you grow your business online. If you’re looking for local web design services in Scarborough and the surrounding areas, get in touch with our team today to find out more. 
 
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