A very Happy New Year from itseeze Ryedale! 
 
2017 was a fantastic year for us, as we helped small businesses from across the region and beyond to do more online with our websites (check out our 12 sites of 2017 if you haven’t already done so.) 
 
January is a great time for new beginnings, both personal and professional – set your small business up for a more prosperous and successful year ahead with 6 of the best marketing resolutions for 2018. 
 
Merry Christmas from itseeze Ryedale! 
We’ve had an excellent 2017, creating dozens of fantastic websites for businesses across the region, working in a huge range of different industries. As the new year approaches, and everyone starts to wind down for a well-earned break, we look back at the year – here are 12 of our favourite websites from 2017. 
Is Your Website Underperforming? The Top 10 Reasons Why Websites Fail 
Is your business performing as it should online? Is your website generating valuable leads, or driving sales? 
 
Unfortunately, for many small business owners, the answer to the above question is a resounding ‘no’! Having a website should provide real returns on your investment and help to drive your organisation towards its goals – and if yours doesn’t, it’s time for a rethink. 
 
Here are the top 10 reasons why websites don’t perform as they should: 
 
1. Lack of promotion 
Is your small business website performing as it should do? 
A great website is one that provides real, measurable value to your organisation – whether that’s generating leads, educating your audience, building trust in your business or making sales. 
 
In 2018 more than ever before, a website needs to fulfil certain criteria if it’s going to fulfil its potential – here’s our list of the top 10 essential elements. 
 
1. A defined purpose 
The homepage is the most important page of any website. It’s the shop-front of your business online and in the majority of cases, will be the single most visited page on your site. 
Your homepage is your best opportunity to make a great first impression.  
 
If your website is to be successful and perform as it should, you need to get it right. It has to appeal to all of your target audience and customers, providing the right information and compelling them to take action. 
 
Include these 9 important elements to create a winning Homepage: 
 
1. A great headline 
In 2017, it doesn’t matter what your business does - every organisation needs a professional website if it is going to achieve its full potential. 
Although the majority of businesses are now online, recent figures suggest that 30% of businesses still don’t have a working website
An ecommerce site can be significantly more complex than your average web build. 
 
There’s a lot to think about, and effective planning is essential if your online shop is going to perform as it should. 
A new website is a big investment – which is why it’s so important that you get the right, professional support from a web design company you can depend on. 
 
Choose the right web designer and everything else should run smoothly, leaving you with a beautiful website that delivers real returns on your investment. Make the wrong decision, and you risk wasting a lot of time, money and effort on something that simply doesn’t work for your business. 
Ensure that you get the right web designer for your new website by following these top tips.mary on the main blog page.  
The importance of a great charity website 
In 2017, it’s never been more important for a charity to build a strong online presence – and this starts with a great website. 
 
At it'seeze Web Design Ryedale, we specialise in creating affordable, editable, and easy to use websites that perform in the real world. In this post, we take a look at the benefits to charities of having a great website, and what charities can do to ensure that their websites achieve their potential. 
 
Why you need a great website 
The Importance of Quality Web Copy 
When most people start planning a new website, it’s the design that they focus on first. Web content is often an afterthought – something to go with the design, rather than an integral part of the website. 
 
In reality, your web content is the single most important aspect of your site. Quality copy is absolutely essential if your website is going to work as it should, and your business is going to perform to its full potential online. 
 
In this post, we take a look at why web content is so important, what makes quality copy, and what you can do to ensure that your web copy works for your business. 
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