Improve Your Website's Performance
Posted on 10th January 2017
10 easy, practical steps to improve online business performance
Could your website be performing better?
Would you like more web traffic?
Do you want your website to start delivering real returns?
For most small business owners, the answer to all three questions is a resounding yes!
Boosting the business performance of your website is something you can do yourself, today.
Start making your website work harder for your business by following these 10 practical, easy steps.
1. Set up Google Analytics & Search Console
How do you know whether your website is performing? By measuring it. Get real visibility and control over your website by setting up Google Analytics – it will provide you with useful information including:
• Number of visitors
• How they’re finding you
• How long they spend on your site
• Which pages they visit
If you’re struggling – take a look here - it’s packed with useful tips and guides to get you started.
Google Search Console is another valuable tool to keep your website functioning as it should. Add it to your site, and it will keep tabs on search queries, errors, and security issues, so you can stay in Google’s good books.
2. Submit your sitemap to Google
Submitting your sitemap will make it much easier for Google to categorise your site. This can help to boost the ranking and visibility of your site – so more people come to visit it.
If you’ve followed tip 1, you can add your sitemap directly from the Google Search Console.
3. Set up Google My Business
Google My Business is a fantastic, free, and easy to use tool that will provide a real boost to your business visibility. By adding your business information, your business will start to appear in search results and on the map – showcasing your location, contact details, opening hours, and the nature of your business to potential customers in your area.
4. Include your website's URL everywhere!
Making sure that your website address is clearly listed on stationery, marketing materials, leaflets, adverts, brochures, and business cards is one of the best ways to promote your site.
It will keep your business fresh in the minds of people who receive them, and makes sure they can visit your site easily when they’re ready to buy.
5. Get easy links from trade organisations
Are you a member of any trade associations? Do you have any accreditations? If so, make sure you take advantage, and have your website address listed on their sites or online directory.
Quality links back to your site like these help to boost your search ranking, whilst driving more traffic to your site, and reassuring potential customers about the quality of your business.
6. Register on quality directories
A link from a high quality online directory will improve your search ranking, and push relevant traffic towards your site. There are loads of directories out there, ranging massively in terms of quality and value, but DMOZ (The Open Directory Project), Yahoo! Directory, and About.com are a good place to start.
7. Make an email signature
One very easy way to promote your website is to add your web address details (along with a quick strapline outlining your USP) to your email signature – so every email you send has your contact details on it.
This can be done from within your email programme.
8. Update your website content regularly
Regularly adding fresh, interesting, and new content to your site (e.g. by blogging) can deliver a number of benefits to your business performance, in terms of traffic, site ranking, and brand building. Check out our previous post about the benefits of blogging for additional information.
9. Start an e-newsletter
E-marketing is an easy, cost-effective way of promoting your business online. Whether you’re sharing company news, promoting your latest offers and products, or sharing useful content and tips, a monthly e-shot is great way to keep in touch with potential customers, build trust, and drive traffic back to your site.
10. Make sure your website is up to scratch
First impressions count, and your website says a huge amount about your business. Before you drive traffic to your website, ask yourself whether it reflects well on your business.
If the answer is no, then get in touch with it’seeze Web Design Ryedale. We’re here to help drive your business performance online with a fantastic, custom-designed website that you can edit yourself. You won’t find industry jargon or tech speak here – just beautiful websites designed to work in the modern world.
Set up your free, no obligation meeting with Rob Davies from it’seeze Ryedale today by calling 01653 690 982, or by emailing firstname.lastname@example.org.
Want to find out more about marketing? Click here to download our free guide to marketing your website – packed with information and tips about search engine optimisation, social media, email strategies, online advertising, and traditional marketing.
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