Christmas is here – what are you doing to promote your business online this year? 
As we enter the festive season, we look at 5 ways you can boost website performance and generate as much business as possible over the Christmas period. 

1. Make a dedicated festive landing page 

Creating a dedicated Christmas landing page is a great way of driving relevant, engaged traffic to your site over the festive period. You can use this page as the home for all your relevant holiday content – whether that’s links to deals, Christmas games, giveaways or promotions. 
By creating a single page and updating it every year (rather than creating a new one each year) – you’ll be able to preserve and build the value of this page over time. This means you can generate more value from it every Christmas, as it becomes more and more visible in the search engines. 
Many businesses make the mistake of deleting their Christmas content as soon as January arrives. Don’t! Leave it up, and try to update the content throughout the year, to reap the rewards every Christmas. 

2. Go beyond the sales 

Christmas sales can be a good way to drive traffic to your site, but they are by no means the only way. It’s a competitive time, and doing something different can help to set your website apart from the competition. 
Contests, festive themed blogs, interactive Christmas games or charity promotions are all great ways of showcasing your personality and making your business more memorable in the minds of your customers over the Christmas period. 

3. Update your hours and details 

Have you updated your Christmas hours? 
If you’ve got a physical store, it’s essential that customers know when you’re open over the festive period. Nothing annoys customers quite as much as turning up somewhere to find it closed – especially when the website said the shop was open! 
It’s good practice for businesses without a physical store, and an excellent opportunity to touch base with customers as part of your wider marketing efforts. Including it in your Christmas newsletter or a personalised email works well. 
In addition to your website, you’ll also want to take a look at your Google My Business profile and add some ‘special hours’ to your local listing. 

4. Stand out in the search engines with festive metadata 

Did you know you can include emojis in your meta descriptions? 
Adding some icons to your meta titles and descriptions is a great way of bringing a touch of festive flair to your website, and will help your listings to stand out against the competition. 
This website has a handy list of common emojis that you can copy and paste into your metadata. 

5. Start planning for next year now! 

Starting early and planning ahead for next year will pay huge dividends when the next Christmas season comes around! 
There’s a reason the supermarkets start rolling out the festive displays in October. Whether it’s planning campaigns, putting up landing pages, launching promotions or writing a festive themed blog post, it pays to get ahead of the competition and launch your content early. 
By mid-December, every business is running some kind of Christmas campaign, and it’s easy for your content and campaigns to get lost in the pack. By giving content time to rank in the search engines, and delivering Christmas campaigns just before the festive rush, you’re likely to see much better results. 

Websites for life (not just for Christmas) from it’seeze Web Design Scarborough 

Want a website that works for your business? 
We’re here to help drive your business performance online and deliver real competitive advantage with a fantastic, custom-designed website that you can edit yourself. You won’t find industry jargon or tech speak here – just beautiful, competitively-priced websites designed to work in the modern world. 
Set up your free, no obligation meeting with Rob Davies from it’seeze Scarborough today by calling 01653 690 982, or by getting in touch with our team here
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