Case Study - Malton in Bloom
Posted on 28th October 2017
About Malton in Bloom
A community gardening campaign based in the North Yorkshire town of Malton, Malton in Bloom is a newly established initiative led by the Malton Town Council. The aim is to get the local community involved in improving and enhancing their local environment as part of the Royal Horticultural Society’s ‘Britain in Bloom’ competition.
Why did they need a website?
With any new business, organisation, or even community programme, it’s imperative that you establish an online presence in order to reach your target audience as soon as possible. For Malton in Bloom, which relies heavily on involvement and donations from the local community, the need for a professional website, especially one that can be accessed by all devices, did not go unnoticed.
“If you are starting up any new venture, you must have a website. It's not an option - it's a vital necessity.” - Malton in Bloom Project Manager
As well as being responsive so that donations could be made from mobile phones and tablets as well as desktop computers, the new website also needed to serve as a central platform that would allow people to easily keep up to date with all the latest news, social media updates, and key information.
Why did they choose it’seeze?
As a local community organisation, Malton in Bloom were in need of a web design company who could provide expert support on a local level, in order to provide their campaign with its best chance for online success.
With a local website consultant based in Malton who came highly recommended, it'seeze ticked all the right boxes for the North Yorkshire gardening campaign, whilst our diverse portfolio of websites for businesses in the region really helped to reinforce the final decision.
“it'seeze has a very good reputation. I have seen many it'seeze websites for local companies, and have always been impressed, particularly by the Welcome To Pickering website.” - Malton in Bloom Project Manager
How have they benefitted from their it’seeze website?
The Malton in Bloom team are “absolutely delighted” with their new website, stating that the whole process has been “brilliant – it couldn’t have been easier. The ongoing support has been first class too – our local consultant is really on the ball, and always delivers what is promised, and when.”
It’s also really helped to encourage people to donate, as the responsive website makes it simple to do so from any device, and has also boosted the profile of their campaign as it’s “got the message out there, and with the help of the social media feeds on the homepage, has increased market awareness. This is what we asked for, and it's exactly what we got!"
A website that transforms to look and work flawlessly on any device - even mobiles
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