Why content is king - blogging your way to a better business 
When it comes to optimising the performance of your website, quality, original content is king. One of the easiest and most effective ways of adding high-quality, interesting and effective content to your site is by blogging. 
In this post, we’re outlining a few of the key benefits of blogging, and how updating your blog regularly with fresh posts can provide a real, measurable and sustainable boost to your online business performance. 
1. Driving relevant traffic to your website 
Blogging is one of the best ways to increase the number of new visitors to your website. 
Search engines love fresh, original content. Every time you upload a new piece to your blog, this creates another indexed page on your website, which in turn means another chance for you to be found on search engines by potential customers looking for your keywords and phrases. 
By adding content regularly, you’re telling search engines that your site is active - a great way of boosting your visibility. 
As an added benefit, updating your blog regularly gives your existing web visitors a good reason to return to your site more often. This helps to keep your business fresh in potential customers’ minds – so they come to you when it’s time to buy. 
2. Demonstrating expertise 
Your blog is your own personal online publishing platform. 
Each post is your chance to build your reputation, credibility and authority, and prove to potential customers that you are a knowledgeable, helpful expert in your field. 
Whether it’s offering honest advice, challenging misconceptions or providing industry commentary, you’re showing customers that you are a valuable resource they can come to when they need help. 
By using your blog to tell, not sell: providing potential customers with interesting, informative and free content, you’ll be building trust – a valuable commodity when it comes to making a purchasing decision. 
3. Building your brand 
Your blog is also a great chance to promote your brand, your values and the benefits of coming to your business. 
In the content you create, you can teach your audience about your business, ethos, industry and USPs – without appearing too pushy. It’s a great way of educating clients about the benefits of your products and services. 
4. Content marketing 
The posts you write aren’t limited to your blog. Every post you create is fresh content that you can share on multiple online platforms. 
By sharing blog content across your social media profiles, company newsletters and direct mail campaigns – you can get maximum value out of all the content you create. 
Sharing your blog content across social media platforms is another great way to drive traffic to your site, and to engage with customers. Your audience is much more likely to ‘like’ and ‘share’ a blog post than they are a standard webpage – helping to amplify your brand’s message across the web. 
Every ‘like’ and ‘share’ counts – providing social proof that the content you are creating is worth reading. In turn, this helps you to climb the search engines and drive relevant, high quality traffic to your website. 
How it’seeze can help 
Want to reap the benefits of blogging? It couldn’t be simpler, with a fantastic, custom-designed responsive website from it’seeze
With a mobile-friendly, custom-built it’seeze website, you have control – uploading a blog post takes minutes thanks to our simple, hassle-free content management system. 
Want to know more about how blogging can benefit you? Looking for a new website to drive your business forward? 
Set up your free, no obligation meeting with Rob Davies from it’seeze Web Design Ryedale today by calling 01653 690 982, or by emailing rob.davies@itseeze.co.uk. 
Tagged as: Online Marketing
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